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LOCALe*

LOCALe is a date/plan curating mobile app. It helps people plan unconventional and fun dates. The idea is to come up with non-repetitive dates that adhere to both partner’s ideas of fun!

Before you meet...

“ After asking someone to meet the toughest part used to be to plan the date. In the hustle of the week, it became increasingly difficult to come up with dates that were not repetitive or conventional. Often conversations about ‘what do you want to do’ or ‘where do you want to meet’ killed the vibe. Planning a different and fun date that blended the ideas of fun of both partners was not the easiest task.”

-quote from a survey

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Is there something out there?

“I scoured the internet and the App Store in search of something that helped me curate dates easily. Most options were just providing linear dates places - dinner places, movies theaters etc. I wanted something that connected the major date options - dinner + movie + dessert. I needed a platform that combined Zomato, Book my show and Eazydiner!”

-quote from a survey

“ A date or place that allows you to do some activity. While conversation is important - a dinner or a drive becomes alot of pressure to converse. Some fresh activity where you can learn something or see your date in a different environment would be refreshing. ”

-quote from a survey

Flow of app and collaborations

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Intent

LOCALe is a date curator picking similar ideas of each partners and suggesting the best possible dates! The app intends on giving multiple options and helps in maintaining a flow of dates to establish strong and fun relationships.

User Studies

What do you look for on a date location?

Pricing

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Commute time

Vibes

Rating

Other

What's your first go-to first date idea?

Dinner

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Drinks

Coffee

Movie/plays

Concert

Adventure

Stay-in

Other

Do you find it difficult what to do on a date?

Yes

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Sometimes

Not at all

Not sure

Which apps do you use to plan your date?

Zomato

Figrr

Paytm Insider

Book my show

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Google Search

No apps

Chat GPT

Other

User persona (1)

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Bio

Prateek is a head pastry chef at a quaint cafe in Bandra, Mumbai. He is born and brought up in Kerala and has recently moved to Mumbai to pursue his career. He is outgoing and likes to do explore new things in the city.

Frustrations

  • Does not have a proper knowledge of budget, areas, and quality of any particular event.

  • No source of information to plan dates.

  • New to the city so less friends and connections.

Prateek, 29 (He/Him)

“Looking for someone to explore new coffee places in the day time and haunt night clubs at night!”

OCCUPATION

Pastry Chef

HOMETOWN

Kerala, India

Goals

  • Wants to make new friends and connections.

  • To find company to explore the city during the week.

  • Aspires to go on frequent dates with different activities.

  • Wants something meaningful and long term.

Filters

Time

Duration

Proximity

Expenditure

User persona (2)

Anannya, 31 (They/Them)

“I am looking for the peanut butter to my jelly and I’m afraid of intense romantic situations.”

OCCUPATION

Celebrity stylist

HOMETOWN

Delhi, India

Bio

Anannya is a celebrity stylist who moved to Mumbai 2 years back for work and due to their tough work schedule is yet to explore Mumbai to it’s fullest. They love food and walking along the waterfront.

Frustrations

  • Bizarre work timings that do not allow her to plan dates in advance.

  • Not enough options for detoxing dates.

  • Does not have a proper knowledge of budget, areas, and quality of any particular event.

Goals

  • Wants to explore new healthy eating joints.

  • Wants to find company to get away for weekends.

  • In search for quick dates that fit into her work schedule.

  • To find people willing to travel with her because her work demands it.

Filters

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Time

Duration

Proximity

Expenditure

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Draft app map

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A user journey captured in an experience map

Low fidelity wireframes

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Mid fidelity wireframes

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High fidelity wireframes

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Process

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Mid fidelity

High fidelity

Low fidelity

Learnings

Key Takeaways

People used to dread planning dates and meetups. The app onboarding needs to set the tone for the app.
Hence, it is important that the onboarding of the app is easy, quirky and effective. The entire idea of an onboarding page for the app is to get the user oriented for the usability of the app.

What I learnt

While working on this project we learned how to make use to quirky colours. Our narrow object turned into a broad perspective and we were determined to make the onboarding easy and effective.

Next steps

  • To research further about dating culture and do another survey to understand what are people’s further pain points in dating.

  • Conduct a usability test for the design of the entire app.nduct a usability test for the design of the entire app.

Ideas for the app

  • Easy to read icons and graphics.

  • Linking dating apps to LOCALe.

  • Creating themes of apps as per particular users.

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