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zero theory

Zero theory is a sustainable living mobile app. It encourages the users to be more Eco-friendly and environment conscious in their everyday activities.

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What does zero theory do?

Zero theory is a concept app that aims to make its users more aware about their actions towards their environment. It is designed in a way to make environment consciousness trendy and easy to imbibe in everyday life.

The app has rewards, buzzes and blogs that helps it to achieve quick, calculated and group activities for the planet.

Social impacts of the app

Problems

There are many people who want to contribute their bit in making the planet better, but they lack an easy means of doing it.
With increasingly lesser time post work and hectic daily routine, people find it difficult to inculcate greener habits into their routine and often lack motivation to follow these habits over a significant amount of time.

Solutions

We, as a pair of 2 designed this app to help citizens be more Eco-friendly in an easier fashion. With the small buzzer feature and daily reminders - the habits will get incorporated in their everyday.
The app also enables them to connect with friends and form and online community to support each other through the journey.

Tools used

  • Figma

  • Adobe workshop

User persona (1)

Sahil, 42

An active and aware citizen of the city, Sahil aims to strive towards making the city greener and cleaner.

Goals

  • Sahil aims to understand where the problem lies in terms of cleanliness and greenery in the city.

  • He then aims to work towards bettering it - either through a group effort or small individual ones.

Frustrations

  • He finds it difficult to maintain a routine towards achieving his goals.

  • Sahil lacks motivation on some days, specially if he having a hectic week at work.

About

Sahil is a civil engineer working on the city’s metro plans currently. He knows the way the city is getting planned and is worried about it’s environmental health. He wants to do his bit towards creating better citizens’ habits in the city. He wants to start spending his weekdays in a more Eco-friendly way and not forget his goals even when work is demanding. He tries to work closely with environmental NGOs in the city to help reach his targets and to make his contribution.

User persona (2)

Manpreet.png

Manpreet, 21

Manpreet is a finance student, currently studying about the impacts of constant product consumption on the environment.

Goals

  • She aims in co-relating finance and our growing economy to a more sustainable use of products.

  • Being a part of a big social circle, she aims to create awareness about sustainable product consumption.

Frustrations

  • Manpreet finds it difficult to understand the exact impact each product has on the environment to help her guide into using better ones.

  • With and increase in fast fashion, she is struggling to find sustainable, Eco-friendly products and clothing.

About

Manpreet finds it increasingly difficult to adapt to fast fashion and product consumption. She is informed about it’s negative effects on the planet and is inching closer to making the people around her more aware about this. She is trying to find a trendy and easy way of inculcating Eco-friendly habits in her friends. Her aim is to make this pat of her and everyone’s daily routine and make it an easy process to understand sustainabilty.

Moscow Framework

Must have

  • Buzzer feature for the rewards.

  • Reminder for the goals

  • Consumption data

Could have

  • Daily suggestion

  • User carbon footprint updates

  • DIY trips by friends

Should have

  • Resources and articles

  • Friends and community section

  • Data on products

  • Link to other apps (ticket portal, clothing, etc.)

Will not have

  • Tips generated by the app

  • Monetary reward system

Iconography

Low fidelity wireframes

Main menu 1

Main menu 2

Drop down menu

Sub headings

Sub heading detail

User blogs

User profile

Shopping page

Scanner

Compare with peers

Splash page

User details

Orientation page 1

Orientation page 2

Orientation page 3

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Low fidelity - High fidelity wireframes

Icons were made lesser and simpler in the high fidelity to ensure easy visibility and usage.

Merchandise and information of the same was made in a line to make the checkout a faster process.

High fidelity wireframes

Splash page

User details

Orientation page 1

Orientation page 2

Orientation page 3

Main menu

Drop down menu

Sub headings

Sub heading detail

User blogs

User profile

Shopping page

Scanner

Compare with peers

Key takeaways

Impact

People have no real means of connecting and creating a more sustainable form of living.
After this app, people will have daily reminders and rewards which will give them incentive to be greener.

The app will also motivate the users by helping them see their progress and track their friends’ journeys.

Target Audience

While the app is meant for everyone, it targets users from the age of 18-50 years. This is the working and higher education population bracket which connects to each other easily and makes a faster and larger impact.

This is also the age bracket that uses the most products and resources.

What I learnt

While working on this project our narrow objective of making a more sustainable world turned into a larger perspective of joining as many people through this project as possible.

The objective of learning by doing came in and the research helped us understand the problem on a larger level.

Next steps

Test the app with actual users and improve the app further according to the inputs and observations post testing.

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